How To Publish Your Book
Learn what you need to know...
for your greatest chance at success

Angel On Board image - check greatangelbooks.com                     EJ Thornton image - check ejthornton.com                     Advanced Book Marketing - check advancedbookmarketing.com

EJ Thornton founded Profitable Publishing dba Books To Believe In in 1998 after first publishing her novel Angel On Board. Discovering there were precious few resources for the first time author, EJ decided to follow her love of teaching and became the 'teaching publisher.' Leading by example, she's taught hundreds of authors the principles of book design, book publishing and 21st centurybook marketing.

Succeed in the 21st Century world of book marketing


We had a great time at the Rocky Mountain Writer's Summit, read the recap at Examiner.com!


Fun Articles
by EJ Thornton
Author of Angel On Board and much much more...



  • Do you want to find something that you lost a long time ago?

  • Read: The Principle of the Lost Bathrobe


  • Do you want to know which book is an effective sleep aid? (To quote: Better than any drug induced coma I've ever been able to purchase).

  • Read: A DJ's Story (scroll down to the bottom of the webpage to read the article)


  • Do you want to teach children how to set silverware?

  • Read: Teaching Children how to set the table correctly - for life!


  • Do you want to teach children how to tell if a secret is safe to keep?

  • Read: I Have A Secret, Do I Keep It? (endorsed by child advocacy organizations)


  • Do you want to know how to get better gas mileage?

  • Read: Spockboxes


  • Do you sometimes feel like you really don't know where you're going in life?

  • Read: Life is like driving at night. (scroll down to the bottom of the webpage to read the article)

To find more information on publishing books use search terms like:

E J Thornton angel believe board free books cost benefit analysis john craig e book publishing royalties passive income plan effectively great fiction benefit financially first time author publishing advice income publisher's insights literature book marketing mass market book making money profitable publishing role of a publisher publishing books secrets

EJ Thornton


Author and publisher, EJ Thornton has brought over 200 books to market in the last several years as the owner of Thornton Publishing (dba Books To Believe In) - six of which she wrote herself, one she co-wrote with her husband John. (Scroll to the bottom of the page to see the set of her books). Books To Believe In accepts no more than 5 book projects a month, and the business, which was incorporated in Colorado in 2001 and primarily sells its existing books. EJ's titles are timeless - the books will be relevant for many, many years. The litmus test a book must pass to become a 'Book To Believe In' is that its intent must be 'To Make the World a Better Place.'

Due to her publishing experience she has been asked to speak and teach about publishing and what it takes to create a successful book-publishing experience. She teaches strategic planning, market readiness, publicity, promotions, 21st century marketing and real-world marketing to authors all over the country. She consults with business owners on how to effectively bring their products and services to market successfully.

Before becoming a publisher, EJ was a computer analyst/consultant for companies such as Hewlett Packard, Trus Joist, Boise Cascade, Ore-Ida, Morrison Knudsen and several branches of the Idaho State government. She worked on several computer platforms and her versatility and ability to problem solve were her greatest assets in this career. After she wrote the book, Angel On Board and discovered the publishing business, she applied these problem solving skills to the problem of the 'first-time' author and their experience in the marketplace. The combination of problems solving skills, marketing skills and technical skills have given her a distinct advantage when developing the publishing company.

Also the CEO of LucidLights, EJ sees the potential to capitalize on products with vast and varied applications. This gives EJ a challenge that any marketer and CEO would dream of. A product with mass market appeal as well as niched and super-niched applications, allows EJ to lead LucidLights down the most profitable paths. Her experience bringing a wide variety of books to market, each servicing a different market niche, gives her a unique advantage to bring LucidLights to each of the potential markets they are intended to serve. Her selling skills, marketing skills, publicity skills and speaking skills will all be major assets when selling LucidLights and LucidBrakes to the world.

EJ has a BS from BSU. She graduated from Boise State University in 1984 with a Bachelor of Science in Mathematics. Go Bronco's!




Advanced Book Marketing - A very easy way to mass market books effectively - a publisher's insights...

EJ Thornton

Publishing Books


The Basics of Profitable Publishing - Publishing 101 for the first time author

EJ Thornton

Publishing Books


Revenue Beyond Royalties - a guide for authors to make more money (Revenue Beyond) eBook

EJ Thornton

Kindle Publishing e-books


Angel On Board - A look at life from the other side...

E. J. Thornton

Angel Books


Secrets To Creating Passive Income and becoming financially free - even in a slow economy

EJ Thornton & John Clark Craig

Financial Books


I Have a Secret

EJ Thornton

Children's Safety Books


EJ Thornton
17011 Lincoln Ave. #408
Parker, CO 80134

ej@ejthornton.com

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© Copyright 2009, Books To Believe In
Unless otherwise credited, all opinions expressed belong to EJ Thornton,
owner of Books To Believe In publishing company.
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