EJ Thornton

EJ is an author and a publisher. EJ Thornton has brought over 150 books to market in the last seven years as the owner of Profitable Publishing - seven of which she wrote herself, one she co-wrote with her husband John. The business was incorporated in Colorado in 2001 and it is still in business primarily selling the existing title currently in inventory.

Due to her publishing experience she has been asked to speak and teach about publishing and what it takes to create a successful book-publishing experience. She teaches strategic planning, market readiness, publicity, promotions, web marketing and real-world marketing to authors all over the country. She consults with business owners on how to effectively bring their product or service to market successfully.

EJ decided to challenge herself one day to find out if people could actually speak in the affirmative all the time. The task she took on was re-writing her first and very successful book Angel On Board. She went through and took out all occurances of 'not' and 'no' from the book. Once she was done, she let other people read it without telling them what was different. They didn't pick up on the real reason, but they did tell her that, 'It felt better to read.' So Angel On Board was re-released while claiming the title, "The most positive book ever written."

Also the CEO of LucidLights, EJ sees the potential to capitalize on products with vast and varied applications. This gives EJ a challenge that any marketer and CEO would dream of. A product with mass market appeal as well as niched and super-niched applications, allows EJ to lead LucidLights™ down the most profitable paths. Her experience bringing a wide variety of books to market, each servicing a different market niche, gives her a unique advantage to bring LucidLights to each of the potential markets they are intended to serve. Her selling skills, marketing skills, publicity skills and speaking skills will all be major assets when selling LucidLights to the world.

Before becoming a publisher, EJ was a computer analyst/consultant for companies such as Hewlett Packard, Trus Joist, Boise Cascade, Ore-Ida, Morrison Knudsen and several branches of the Idaho State government. She worked on several computer platforms and her versatility and ability to problem solve were her greatest assets in this career. After she wrote the book, Angel On Board and discovered the publishing business, she applied these problem solving skills to the problem of the 'first time' author and their experience in the marketplace. The combination of problems solving skills, marketing skills and technical skills have given her a distinct advantage when developing the publishing company.

EJ graduated from Boise State University in 1984 with a Bachelor of Science in Mathematics. Yes, that means she has a "BS from BSU!" Go Broncos!